2023 Pantone Color Of The Year
Pantone’s Color of the Year for 2023 is Viva Magenta. A color rooted in nature, it’s meant to signal strength, joy, and new beginnings. This color of the year is a great choice for decor if you’re looking to bring a feeling of optimism and celebration to your home!
Color of the Year
Pantone, a company that provides color systems and standards for the design industry, selects a “Color of the Year” each year. The selection process is based on various factors, including cultural trends, fashion, and technology. Pantone typically announces the Color of the Year in December for the following year, and this year Viva Magenta 18-1750 was selected.
In 2021, Pantone chose two colors: “Ultimate Gray” and “Illuminating” yellow, and in 2022 the Color of the Year was “Very Peri” periwinkle.
Viva Magenta
A vivid red color with undertones of purple, Viva Magenta was chosen for the feeling of strength, optimism, and new beginnings. It’s meant to encourage optimism and joy. Pantone Color Institute’s Executive Director Leatrice Eiseman said that Viva Magenta connects people with nature in an optimistic way, allowing us to “build our inner strength.”
“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.”
Accent Color
Pantone’s Color of the Year pulls from cultural, fashion, and technology trends, and can make an excellent accent color. From decor to an accent wall, it’s a great way to change up the feeling of your home, or set the stage for new beginnings and optimism in a new custom house! Viva Magenta can be used to pull a room together with joy and energy, from new decorative pillowcases or a rug, to a flower vase or table. If you want to incorporate Viva Magenta into your home decor, there are plenty of great options!